As soon as you get qualified as an industry recognised Personal Trainer, it is easy to think of only one avenue to your business….. getting as many 1 to 1 PT clients crammed into your week as possible. Now there is nothing at all incorrect about this, I just want our students and anyone reading this to know that this is not your only option. This blog is about exploring the other options that are there for you to focus on which could really help you take your fitness business to the next level.
Before we start to look into these options, I think it is important to look at the 1 to 1 PT sessions. Training clients in this manner is great, it allows you to really focus on an individuals goal and to periodise their training accordingly. It is also very rewarding as you can forge a great rapport with these clients and they can quite often become long term clients that you may be training year in year out. In many examples these type of clients quite often become considered friends and it really doesn’t feel like work when you are training them.
1 to 1 training can also be financially rewarding. Keep your eyes out for the blog which will be following this one where we will cover “how to build a client base” and the income that it can provide.
So what other options are available to you….
- Group Training
This does not just have to mean Bootcamps, group training should be tailored for all individuals. Group Training could be designed for those that want to become fit, healthy and ‘toned’, it could be for those who like to work as hard as they possibly can until they are a sweaty mess on the floor, or it could even be targeted at kids, new mums (buggy fitness), sports specific…. there are so many different groups of individuals that you could design for.
The great thing about group training is two-fold, firstly for the fitness professional it allows you to have a large group of individuals in front of you which is great for income but also great for marketing (word of mouth). But is also a great thing for your group training clients, you see they can now undertake a structured course of training but for the cost of £5-£10 per session and not £35-£45 per session for a 1:1 session. Now obviously a 1:1 session will be a lot more specific for that individual and it will be delivered completely differently to group exercise, some individuals may choose to do 1:1 personal training and also use the group training as a top up to their weekly training.
We will also be writing a blog to shortly follow this one which will show more in detail how you can price and structure the payment options for group training. But for now, when setting up a group training programme try to give your clients options of payment. For example, it is best for your business if you were to get your group training clients to pay you through a monthly direct debit payment system. This way it eliminates the stress of clients having to remember to bring cash and for you to work out who has paid and who hasn’t. It also allows your clients to pay up front meaning they need to be accountable for attending, this will motivate them to show up for the session on those days when they may feel like they don’t want to. The monthly payment system could then offer different packages, a price for participating in one session a week, two a week, three a week and so on. This will be shown in more detail in our upcoming blog.
- Online Personal Training
Now this one is very debatable amongst those in the health and fitness industry, as it can be done very well and offer a great service, but it can also be done very poorly where individuals are given very generic advice and charged too much for it.
If done correctly this can be an excellent platform for personal trainers. It will allow you to deliver guidance and to educate your online clients on health, lifestyle, nutrition and training. Again for your clients it allows them to buy into a service that may be cheaper than 1:1 personal training and it allows the personal trainer to reach a greater audience and it does not need to be local to them.
When done correctly, this service should always start with a client consultation, it should offer contact either by phone or video call, and all nutrition plans and training plans should be developed specifically for that individual, it should not be generic. Both the personal trainer and the client need to be accountable for the progress, so weekly check ins and support should be offered.
On the business aspect of this, it is another monthly revenue coming in through direct debit so it helps to give you stability in your often self employed business set up.
Again these can sometimes be stereotyped as Bootcamp type offerings, and yes some weight loss camps are delivered in this way so it may be an option to you. But personally, I believe the retreats which offer training, nutrition and importantly education are the way forward.
Retreats can be organised to be done at home or abroad. I have seen some amazing ones set up in great locations, generally the location wants to fit the education that you are trying to get across and offer complete escapism.
What is the content with most of these retreats? Essentially it is a package that individuals can buy into knowing that they will get the following:
- Stress relief from busy schedules and education on the negative effects of stress. This relief can come in the form of simply being outdoors, in nature, next to an ocean, plates, yoga, meditation.
- Exercise and activity. A lot of retreats are designed to teach individuals how they should be training properly, and they may still be targeting weight loss and muscle development.
- Nutrition should not just be provided but importantly educated. How they should be eating is one thing, but how to cook and prepare is equally as important.
- Play! An important part of us as beings is the ability to be able to play and have fun, yet unfortunately this can sometimes become lost as we get older, bogged down with careers, and generally can become less exciting. Retreats can offer activities or just the ability to do something that people want to be doing in life but simply never set enough time aside to do it.
At the end of the retreat, your clients should be leaving feeling fully motivated and in a better head space all round. They should know how they can go off and apply all the education on training, lifestyle, and nutrition to their normal weekly routine.
To finish with, I am going to briefly discuss one other option that not a lot of personal trainers may consider, they may feel that it is out of reach, but it is not….
- Gym/Studio Ownership
A couple of good friends of mine and a few of our students have gone down this route and have done it extremely successfully. Yes setting up a gym or studio can be expensive, but so long as you have a good business plan it won’t always take long to recoup the set up costs.
What does a personal trainer need? Do they need a large fully equipped gym with the latest equipment, or would a decent size bit of space with kettle bells, barbells and plates, pull up bars, rowers, and the all important floor space suffice. When you consider that you may be paying a large chain gym £500 a month plus to rent their facilities, the extra expenditure for having your own is not always that much. You can also offer your facility to other fitness professionals as a base for their work, you could open it up to offer classes, or just an open gym for individuals to use.
The point hear, all be it brief, is to open up some individuals minds to options which are perfectly viable to you. Having you own gym is definitely an option and can be very lucrative to your business if set up correctly and if marketing is on point.
So there you have it, just four other options to you if you are a Personal Trainer. I will be expanding upon them over the next few weeks, but until then if this has planted the seed for you to start considering how you could expand your business or which path you may go down once qualified get working on it straight away. Try not to feel motivated about doing something like this but end up not actioning it, if you are motivated to do it then start writing up a plan, strategies, and give your self a time scale of getting things moving. Otherwise you will remember this great plan of yours this time next year and realised that you never did anything about it…..
Once your plan is in place, it then comes down to implementation. Whatever your idea, marketing it correctly and consistently is key. Otherwise you may have an amazing product that you are really proud of but no one else will ever know about it.